In today's time, traditional (or toxic) masculinity becomes more and more questionable and is challenged day by day. Uppbeat's new song and music video is a testament to that much needed change of social structures.

'Hold Me Close' sheds light on the difficulties men face towards showing affection to their fathers, brothers, uncles and any other men in their lives. It discusses just how dangerous it can be when pride gets in the way. The song is a cry for help as the mental health of Irish men and women deteriorates and the importance of compassionate role models becomes more and more significant.

The visuals, shot on the bog in Mayo, are equally touching as they show the Irish rapper clutching onto his father and venting to him about different issues while trying to verbally express how he really feels as a young man in today's world.

Watch the moving music video below:

'Hold Me Close' follows Uppbeat's debut EP Enter Aquarius which was released earlier this year.