Lil Wayne's new track and sport-led marketing campaign for Tha Carter V

Lil Wayne has been unrolling a G.O.O.D Friday-esque marketing campaign for his new record Tha Carter V.

While Kanye famously released tracks and b sides from My Beautiful Dark Twisted Fantasy every Friday in the run up to the record's release Lil Wayne is doing the same thing at the moment with 'Weezy Wednesdays', but with a twist...

Lil Wayne is not a big social media guy, so he's off loaded the job of dropping these tracks to some of his sporting mates. So far NBA legend Kobe Bryant and Floyd Mayweather have already posted Weezy exclusives. This track was Tweeted by Chris Paul of the LA Clippers.

Maybe it will catch on and we'll see Jamie Heaslip tweeting Kodaline singles? Or Kevin Doyle dropping new Villagers tracks?

Read more about the campaign in this interesting piece from ESPN magazine.

The album is rumored to be Lil Wayne's last album, release date is to be confirmed.