CMAT launches action doll to celebrate the one-year anniversary of second album

CMAT has launched a doll version of herself to celebrate the one-year anniversary of her second album, Crazymad, For Me.

Sharing the news via Instagram, CMAT said: "hi everybody ! your humble, modest, soft-spoken and most demure local popstar here. To celebrate the one-year release of my 2nd album, ‘Crazymad, For Me’, i have commissioned a doll likeness of myself which you can purchase should you wish to do so. This is a very normal thing for me to do."

The 25cm tall dolls sold out almost immediately, at the price of €30. They’re set to be shipped in the box in mid-November of this year. Each action doll comes with a replica CMAT stage outfit and a tiny acoustic guitar.

Crazymad, For Me was nominated for the 2024 Mercury Prize and includes a guest appearance from John Grant, American alternative rock singer. It debuted at No. 1 on the Irish Albums Chart and saw the artist receive a nomination for International Artist Of The Year at the BRIT Awards.

CMAT also sold out her biggest Irish headline show to date this summer, at Dublin's Fairview Park. Captivating fans at this year's Electric Picnic, CMAT performed tracks from the album at the Electric Arena.

 

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