Britney Spears To Release Unisex Fragrance

The trailer shows Spears adorned in leather dancing in front of rows of surveillance TVs.

Prerogative. A fragrance for all. ? #MyPrerogative pic.twitter.com/BWG4N202ij

— Britney Spears (@britneyspears) July 16, 2018

The 36 year old sprays the perfume between shots of her moving seductively and observing the flashing LED screens.

The fragrance is set to be gender-neutral in a move by Spears to include all her fans in the experience.

Fans championed the move, proclaiming Spears as an advocate for LGBT rights and respective of those of all gender identities.

This isn't Spears first attempt at a perfume line. The pop superstar has released a wide variety of perfumes since 2004, with the most recent being the Private Show collection in 2017.

However, My Prerogative is the first perfume by the singer that isn't targeted towards women.

The perfume promises to be a fragrance "for all".