Several months ago Beth Ditto was contacted by fashion designer Stella McCartney, who was about to launch her new menswear range – at Abbey Road studios (naturally). Would Ditto come along and sing ‘Standing In The Way Of Control’, the empowerment anthem which had helped the singer’s now defunct band The Gossip conquer the world? Ditto hummed and sighed – before politely declining.

“It didn’t seem right,” she tells Hot Press in her Arkansas twang. “The Gossip was over. It seemed like such a pathetic thing to do. As if I was living in the past. It wasn’t relevant to where I was at.”

Yes children, this was before Donald Trump won the election. At which point, Ditto’s opinion swivelled 360 degrees. “As soon as Trump got in, I was like: ‘I take it back’. It’s important that we put it out there – put the message out there.”