Travis Scott's latest opus is shaping up to be the most commercially successful of his career. Less than a week after its release, the American rapper's third studio album was certified gold by the Recording Industry Association of America.

The name comes from a Six Flags amusement park in Houston, Texas that was converted into a rodeo (the name of Scott's 2015 album) when it closed. Perhaps the evolution of album titles reflects the transition in the rapper's career from a life-or-death gamble to a wild, thrilling ride. Sorry.

A rainbow's worth of impressive "feature" guests appear in the album credits, including Frank Ocean, John Mayer, Stevie Wonder, Migos and Thundercat. There's phenomenal production values throughout, with deadly bass and high-hats, plus psychedelic electronic beats.