THE SILK PILLOWCASE

This family business’s silk pillowcases – the ultimate
luxury gift – have been proven to have benefits for hair,
skin health and sleep.

thesilkpillowcase.com

Aisling Grimley: “We always write personal notes to
people. You get to form a connection with your customer,
which is really nice. And you hear back from them, and
get repeat business. We’re in a few gift shops, and we
sell through dermatologists, interior designers, some
hairdressers and wig specialists – but probably 90% of
our business is online. So it’s a community thing as well.
That’s huge for us.”