If Bowie asks, yes, Scott Altman too is often wondering about sound and vision. In his co-winning Shoot To Thrill entry – as much a tribute from a fan as an advertisement – he was eager to capture the essence of Hot Press by focusing on its own history.

Watch 'Uncovered' by Scott Altman .

“I remember seeing on the Hot Press website that you guys had all your old covers up there,” says Altman. “I just thought, ‘what an amazing way to represent the Hot Press brand, by incorporating these photos, this artwork into an ad'. The Strypes were kicking off around that time, heavily supported by yourselves, by UK publications, and by Zane Lowe, Jools Holland and others. I remember hearing ‘You Can’t Judge A Book By The Cover’ and it just grabbed my attention. It all just came together.”