WATCH: Deoraí premiere the video for their ‘Digiteach’ electro pop belter

Just 24 hours after its completion, Hot Press is delighted to premiere the new video from Deoraí, an Irish language collective with a very neat line in electro pop.
Written and recorded during lockdown – we're beginning to forget what life before it was like! - ‘Digiteach’s 4k visual accompaniment is the work of Kenneth Okiria.
"The song represents two characters; a man who comes from around 100 years in the future and a woman from the present day, who is progressively being drawn into the digital world," explains collective leader Jack Delaney. "It explores the future of various tropes we consider as being intrinsic to human existence, including love, music, the touching of hands and so much more. Humanity is progressively entering into a digital world. It is about the future and where this path we are on with technology is going. It is not cynical precisely, but it is slightly critical of some aspects of digital culture and how it has affected human life."
Despite only starting to learn it when he was 26, Delaney is now a fluent Irish speaker.
“I feel that although there are some Irish language acts and music there is only a small amount of Irish language music which is breaking creative ground," he says of his musical creation.
The spoken word elements of the song were provided by Petrol Rose, an influential content creator who's appeared in the TG4 series, BLOC.