Video Premiere: Bobby Basil returns with 'She Don't Know The Cost'

Taken from Bobby Basil's phenomenal 2019 album Isaac Nelson, 'She Don't Know The Cost' features Bobby Basil's distinctive sound, which strikes a balance between meaning lyrics, dense trap beats, and smart, slick auto-tuning.

Lyrically and visually, 'She Don't Know The Cost' deals with a narrator exploring the physical and emotional "costs" which come with the jarring cycle of parties, after-parties, morning afters, regrets - and repeats.

The video also continues Basil's trend of challenging masculinity, something which he previously did on 'Make Up'.

The video for 'She Don't Know The Cost' was directed and edited by Seán Maher.

Watch 'She Don't Know The Cost' here: