SOAK premieres video for new single 'Everybody Loves You'

First airing as Annie Mac’s Hottest Record in the World on Radio 1, with Bridie also performing the track for the first time on the Late Late Show, the video release precedes a handful of intimate live dates begin next month.

Director Joseph Wilson explains the ‘Everybody Loves You’ video as following SOAK whilst she “navigates through a world of temptation before eventually succumbing and accepting the chaos and love into her life.” He adds, “the video expands upon themes from the song, and plays upon the idea of rejecting something that deep down you know you want; flowing from a straightforward narrative into a visceral, dream-like state, emulating the journey from reticent caterpillar into technicolour butterfly.”

'Everybody Loves You' is the first sight of new SOAK material since 2015's debut album, 'Before We Forgot How To Dream'. One of the Mercury Prize's youngest ever nominees, the record also won the prestigious Choice Music Prize for Album of the Year, the Northern Irish Music Prize, saw SOAK shortlisted for a Q Award ('Best New Act'), as well as taking home the European Border Breaker Award. With extensive global touring along the way - and extreme experiences which have taken her far beyond (but often back to) her close-knit hometown of Derry - Bridie has been hard at work on her forthcoming second album, which will see a release next year.

The video to 'Everybody Loves You' offers a window into the tightly-constructed world of SOAK's second record, and also an unflinchingly-honest portrait of where Bridie (and, indeed, many of her generation who love easily, but struggle to love themselves) now arrive.

Watch the video for 'Everybody Loves You' below:

Live Dates

26th - Belfast, Oh Yeah

27th - Dublin, The Grand Social

28th - Manchester, Jimmy’s NQ

29th - London, Omeara