WATCH: Sacha Baron Cohen teaches head of US gun organisation an interesting way to survive a beheading

In this week's Who Is America, Sacha Baron Cohen's Israeli "anti-terror expert" alter ego meets with the founder of Youth Shooters of America, Daniel Roberts.

Cohen's character initially asks the gun advocate what instincts there is to overcome before one can shoot youths.

Roberts then establishes that Youth Shooters of America doesn't refer to its members being shooters of young people, but rather to its members being shooters of younger ages.

The show screened a montage of Roberts discussing his pro-gun stance, including one clip where he challenges gun reform advocates Emma González and David Hogg.

He said that the pair's argument for stricter gun control, which have stemmed from their own experience as survivors of the Stoneman Douglas High School shooting on 14 February of this year, "smacks of emotional blackmail."

Once the montage ends, Cohen promises to teach Roberts "how to survive a beheading" through what he says is the only effective defence - attacking the groin.

Cohen is then seen wearing a censored strap-on sex toy around his groin area while holding a fake sword to Roberts' neck. He instructs Roberts to bite as a means of leverage since nobody would want to have their "manhood" removed.

Watch what happens here: