The video is inspired by retro video games and sees frontman Damon Albarn clad in an ice-cream cone matching the one depicted on their latest album cover for The Magic Whip. Other bandmates Graham Coxon, Alex James and Dave Rowntree dress up as Mr Brown, Mr Red and Mr Black respectively.
Blur's album recently shot straight to number one in Ireland and the UK after the band took a 12 year hiatus from recording. Blur are one of the headline acts playing this year's Electric Picnic, which takes place down Stradbally-way between September 4 – 6.