Aside from his music, Billy Corgan has proved something of a "renaissance man", opening a tea shop, writing poetry and launching a puppet-wrestling venture.

Now he's selling furniture. In a commercial for Walter E. Smithe Furniture, he plays musical chairs with one of the Smithe brothers in a wrestling ring.

The Smashing Pumpkins leaders then calls upon some wrestlers, apparently in order to also promote his Resistance Pro Wrestling.

See it, try to believe it: