- Music
- 17 Nov 11
The rum company was recognised at the UK Festival Awards for their Bacardi 'Get Together Arena'.
This year's Electric Picnic festival put on quite a show for the thousands of music fans that attended, and now - credit where it's due! - some of the organisers and sponsors who made the weekend special have been honoured at the UK Festival Awards.
Rum maistros Bacardi took home the award for 'Brand Activation', thanks to their onsite 'Get Together Arena', which saw a host of DJs entertain punters throughout the weekend in September.
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Bacardi also incorporated social media into their set-up, letting festival-goers decide on Facebook what they'd like to see at EP, through a series of 'likes'. More than a dozen of those 'likes', from cocktail choice to concierge service, were incorporated into the Arena. HP can confirm that a good time was definitely had by all!