- Music
- 01 Apr 16
Beyoncé Announces Clothing Line
Beyoncé announced her upcoming fitness clothing line, Ivy Park, which is set to release on April 14th
Yesterday, Beyoncé released a video announcement for her activewear clothing line, Ivy Park, which will release on April 14th.
The brand name, Ivy Park, is inspired by Beyoncé's daughter, Blue Ivy, and a park Beyoncé recalls running in as a child. The website describes the clothing as "merging fashion-led design with technical innovation."