'Born This Way' sounds exactly like 'Express Yourself'. This, you'll already have noticed. But what you might not have considered is that if Lady Gaga hadn't already put in two-odd years worth of shock tactics, funny hats and, let's face it, pretty avant-garde pop, we'd be dismissing her as a tepid Madonna tribute act right about now. Instead, she's shifted 448,000 downloads in her first week and nobody cares that she's gone all Desperately Seeking Stefani. We've said it before - clever, clever girl.