- Music
- 31 Jan 17
"The switch gets turned on for everybody during the Grammys"
Following rumours and marketing campaigns which suggested that Prince's music would be making its way from Tidal to other streaming services, Warner Bros. have today confirmed that they have struck a deal to bring his music to Spotify, Apple Music, Google Play, and other prominent streaming platforms.
According to the New York Post, a release date is set for February 12th to coincide with the Grammy Awards. “The switch gets turned on for everybody during the Grammys,” a source told the Post, which adds that the deal covers Prince’s Warner Bros. releases. Music outside of his Warner contract, including unreleased albums are still being negotiated, the Post adds.
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While a formal announcement is still forthcoming, Spotify hinted at the news on Monday with cryptic, purple subway and billboard ads in cities like New York and London.