There will be no change to its basic so-called ‘one single screen’ subscription which is €7.99 a month. But they have increased their so-called ‘two-screen plan’ by €1 to €10.99 and their four-screen plans by €2 to €13.99. This increase will come into play from this month.
Netflix is still cheaper than many of its competitors – so much so that some investors believe it needs to jack up its prices further.
"Most investors believe that Netflix is priced well below its value to consumers and want to see the management continue to increase monetisation," Rob Sanderson analyst at MKM Partners said.
In 2011, over 800,000 subscribers in the USA deserted the streaming service after it dramatically increased its fees.
Netflix said in a statement last night: ““From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.
"Our 2S (watch on two screens at the same time, High Definition when available) and 4S memberships (watch on four screens at the same time, includes High Definition and Ultra High Definition when available) have been increased slightly.
"As always, up to five family members can set up profiles within the same Netflix account, ensuring that your recommendations are totally tailored to your tastes.
"Over the past 5 years, the number of titles available to watch in Ireland has increased by 218 per cent."