The quality doesn't seem set to drop any time soon in anything Compton superstar Kendrick Lamar does. He's dropped the most-talked about, and arguably the best, album of 2015 so far with To Pimp A Butterfly and now he's given one of its tunes, 'Alright', a promo.
This being Kendrick, it isn't any old promo.
The Colin Tilley-directed clip finds the rapper taking a long, hard and utterly cinematic look at the reality of racial inequality and police brutality in the US currently.
A big statement.