The latest installment of Band Aid has come in for a lot of criticism this week, but none of it has been quite as clever or entertaining as this.
Considering what the people of Africa might make of their chilly corner of the world, a Norwegian charitable organisation has created a genuinely brilliant parody, entitled 'Africa for Norway'.
"Imagine if every person in Africa saw this video, and this was the only information they ever got about Norway. What would they think about Norway?" say organisers SAIH. "If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that's mainly what you hear about."
Appealing for people to send their radiators to our shivering Scandinavian friends, it's a fantastic piece of work, tickling HP all sorts of colours this afternoon. Check it out below...