The Netflix original series Marco Polo was already the subject of plenty of buzz ahead of its release on December 12.
Still, though, the clever folks at Netflix know just how you get a little extra attention these days. They've followed the lead of Beats By Dre and new film The Fury - amongst others - and gotten Hozier involved.
The Bray man's 'Arsonist's Lullabye' provides the atmospheric soundtrack to the clip, which sees newcomer Lorenzo Richelmy star as the fabled explorer.
Check out the trailer below.