WOOF, THERE IT IS

It’s little secret that music’s financial landscape has shifted dramatically in the past number of years; now, one Cork-based start-up is looking to make a change for the better.

Subwoofr offers artists the opportunity to take matters into their own hands, by selling their digital content and connecting with fans like never before. After signing up for an account, an act just follows a few simple steps to create their own personalised site, from which they can decide what they wish to sell, and for how much. All the nitty gritty like payment processing, recurring subscriptions, format conversion, etc. is taken care of; all artists need to do is keep an eye on the dashboard to track their sales.

Individual acts aren't the only ones with the chance to get in on the action, as labels, music managers and even recording studios can bring artists together on their sites too. Each act, though, enjoys full control of what appears on their page, meaning that the platform represents the only place where all decisions branding and content rests entirely with the artist — just as it should be. Unlike some online services, where musicians find themselves as part of another brand’s product, the presence will be entirely their own.

The stylish interface strips the influence of third parties away, instead allowing bands and artists to connect with customers in an engaging and fruitful way. Founders Joe Lennon and Simon Cogan identify the lack of revenue in a streaming-dominated age as devastating to the financial value of music — as well as the ability of artists to make an honest living — and already their venture has been greeted with no shortage of enthusiasm. Homegrown acts have flocked to reap its benefits, and the coming twelve months should see the wider world of music embrace the exciting possibilities of a new way of doing business in the music industry.

The ecosystem of rock’n’roll is changing by the minute; Subwoofr is looking to lead the way.

Visit [link]subwoofr.com[/link] for more.