Buskers will tell you the secret to success is playing something cheery that stops people in their tracks. Alfie and Harry Hudson Taylor cut their teeth singing for strangers, and it shows. At first listen, this is an album to bring new meaning to ‘happy slapping’. It’s unapologetically energetic, the musical equivalent of a high-school cheerleader. Even when it’s not necessarily upbeat in theme, it’s still up-tempo and uplifting.
Delve a little below the surface, though, and there’s genuine substance. From opener ‘Just A Thought’, through ‘Butterflies’ and lead single ‘Chasing Rubies’, it’s clear that the brothers are staking a claim as both radio mainstays and festival favourites. Writing great accessible pop is an art in itself, and one they’ve mastered with aplomb. ‘For The Last Time’ sees things slow down, and consequently wobble a little; an indicator of what a good job is done elsewhere on the record.
There’s a keen understanding of dynamics: ‘Battles’ and ‘World Without You’ bring to mind the foot stomping alt-folk of Mumford & Sons. The lyrics can be simplistic – as on ‘Night Before The Morning After’ – but it would be arch to suggest this is a fatal flaw. Hudson Taylor have produced a record that is made for radio. There’s lots to suggest it will be worthwhile continuing to listen...