Get Ahead in the Music Industry
The Lecturers for this year's course
Jackie Hayden – The Changing Faces of the Music Industry
As marketing manager with CBS Records (now Sony) he signed U2 to their first record contract. He also masterminded marketing campaigns for countless acts, including Abba, Christy Moore, REM, U2, Madonna and Bob Dylan. As a writer/director with Hot Press, he wrote several music-related books (Phil Lynott, Don Baker and Bob Dylan) and spoke at seminars in France, Spain, Germany, London and the USA. He served on the government’s Task Force on Irish music, and has lectured in virtually every Irish college and university. For his First Cuts column in Hot Press he reviewed over 2,000 emerging Irish artists, and in 2015 he was a writer-in-residence In Sweden as part of a project run by Stockholm University.
Nick Seymour – The Role of the Producer
Nick Seymour began his career in Splitz Enz and was bassist with the hugely successful Crowded House. He set up Exchequer Studios in Dublin, alongside Brian Crosby and Phil Hayes – recent clients including Bell X1, Republic of Loose, Lisa Hannigan, Neil Hannon, Pugwash and Gavin Friday. Crowded House made a welcome return in 2007 and, since then, they have been touring extensively promoting their Time On Earth and Intriguer album. Nick has worked on numerous film soundtracks, including The Summit, and acted as a mentor on two series of RTÉ’s Jam. He played bass on Tarmac Adam’s album The History Effect, released last February.
Greg Fry – Social Media in the the music industry
Greg Fry is an International Social Media trainer who delivers regular Social Media, Social Customer Service and Social Business Strategy training and workshops. Gregalso works as a Social Business and Content Consultant and believes that, in order to make social media work for your business – you must identify the correct social media goals for your business, define and refine your strategic social media, plan and tactics, create outstanding content and make sure that everything you do is measurable.
Greg sessions are packed with passion and are high energy affairs. You will not find a more engaging speaker in the Social Media space. Greg has worked with many top multinationals including: Ulster Bank, Microsoft, Fáilte Ireland, Virgin Media, Abbott Labs, Symantec and Coca Cola Hellenic. He also lectures for top institutions including the Digital Marketing Institute, SureSkills and the Digital Skills Academy.
Nessa McGann – Programme Director SPIN South West
Nessa McGann has been Programme Director for SPIN South West since the station’s start-up in 2007. In her time in the role, her hard work and dedication to the cause has had a huge part to play in making SPIN South West the number one music choice for 15-34s in the South West of Ireland. A nice state of affairs for a real radio lover who started her career during her Philosophy/English undergraduate days as a volunteer at Campus Radio, UCC. McGann went on to work in RTÉ and for Lyric FM, before managing Limerick student station Wired FM for seven years. She has produced a number of documentaries for local and community radio, recorded both in Ireland and abroad, and has delivered academic papers on Irish independent radio at European and Australian radio conferences and festivals. In 2015 Nessa was elected chairperson of Learning Waves – the training body for the Independent radio Industry.
Steve Lindsey – Publishing
Steve Lindsey began his career as bass–player with Deaf School and than The Planets. He subsquently moved into music publishing with Warner/Chappell and was later appointed general manager of Go! Disc Music. He joined Island Music as creative director working with The Beautiful South, Tricky and Massive Attack. In 1995 he became an independent music supervisor working on films such as Mission Impossible and Twin Town. In 2003, Steve founded Elevate Music Publishing. He also manages Autamata, looks after the publishing interests of Cathy Davey, Aslan, and Mundy, and is currently on the boards of both IMRO and MCPS (Ireland). Elevate have been working with various musicians on Standby, an Irish feature film starring Brian Gleeson and Mad Men star Jessica Pare.
Paul Walsh – The Independent Route
Paul Walsh was the lead singer of Dublin band Royseven, who were signed to Universal and the Warner Music Group during their 10-year career. Touring with artists such as One Republic, the Kaiser Chiefs and Brian Adams, Royseven also played at many of Europe's leading music festivals; Rock Am Ring, Rock im Park, Oxegen and the Montreux Jazz Festival, to name a few. The band's second album 'You Say, We Say' was a chart and radio hit, with their lead single, 'We Should Be Lovers' becoming the most played song on Irish radio in 2011 and earning them the Meteor Choice 'Song of the Year' accolade.
In addition to his Royseven career, while living in Berlin, Paul worked for Sony ATV as a songwriting talent scout. He also works in media as a T.V. and radio presenter and has presented and contributed to shows on RTE television, RTE1 radio, 2fm and TXfm. Paul is currently completing a Masters in Education at Trinity College and has recently taken up the Head of Vocals role at BIMM in Dublin. He is in the process of writing his first solo album which he intends to record in 2016.
Mark Crossingham – Record Labels
Hailing from Woking in Surrey (that’s Paul Weller country!), Mark Crossingham is the Managing Director of Universal Music Ireland.
His earliest musical memories include live gigs by Black Sabbath at the Hammersmith Odeon and The Stranglers at Surrey University.His entry into the music business was in 1986 as a sales rep for Warners UK (then WEA). During his first week he found himself at a WEA International Conference in Montreux in Switzerland, listening to the top names in jazz – having previously been a sales rep for Knorr soup, he knew he’d made the right career decision! Along the way he has held key positions with MCA records, Universal Interscope and Island Records. He was made head of Universal Music UK’s Consumer and Media division before becoming Senior Vice-President of International Marketing and General Manager of Universal’s Concord Music group. Crossingham was appointed to run Universal’s operation in Ireland in September 2008. He sits on the board of the Irish Recorded Music Association (IRMA) and his career has seen him involved with campaigns for such major acts as Snow Patrol, Keane, The Hives, PJ Harvey, Def Leppard, Bjork, Elton John and U2. He oversaw The Strypes deal with Mercury and has been important to the success of Hozier. Recent homegrown signings include Delorentos, Le Galaxie, The Riptide Movement, Fangclub and Walking On Cars.
Edison Waters – Record Companies
Having begun in retail with HMV, Edison Waters gained his first record company experience in 2000 when he joined EMI Ireland. He set up his own Vibe Music label and artist management company in 2002 with Garavan Rigby and Vibecom’s Ian Redmond. As well as guiding Dublin R&B singer Luke Thomas to Irish Top 10 success, Edison signed the then 15-year-old Laura Izibor, shortly after she had won the 2fm Jacob’s Song Contest. After an abortive spell with Britney ‘n’ Justin’s record label Jive, the wonderfully talented Izibor signed a deal in 2006 with Atlantic Records in the US. Meanwhile, Vibe teamed up with publicist Ailish Toohey to provide PR and consultancy service for such acts as Leanne Harte, Royseven and The Hedrons. In 2009 Izibor’s ‘From My Heart To Yours’ single crashed into the US Urban AC Chart ahead of the release of her debut album, and the gorgeous ‘Shine’ was picked up for the Hibernian Aviva ad in Ireland. Let The Truth Be Told went to No.2 on home turf and charted in the US. She was subsequently nominated for a MOBO Award as Best UK Newcomer and a Soul Train Award. Izibor’s songs have been used in episodes of Grey’s Anatomy, MTV’s The Hills, Ghost Whisperer, Bones and America’s Best Dance Crew, as well as the movies PS I Love You and Step Up 2: The Streets. Collective Management’s clients include Royseven (now sadly defunct) and Gavin James, who won the Choice Music Prize Song Of The Year Award consecutively in 2012 and 2013. Edison started 2011 by signing Dublin band The Shoos to Universal Records Ireland and is currently managing Gavin James.
Steve Averill – Image Sells
A founder member of legendary Dublin punk band The Radiators from Space, Steve now owns one of Ireland's leading graphic design companies, Averill Design Associates, whose clients include a wide variety of acts, including U2. He invented U2's name and has contributed to the design of nearly all of their album and single covers and a variety of impressively inventive promotional materials. His inventive design work was collected into the book Stealing Hearts At A Travelling Show.