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It was Wednesday 16th of May 2012 and 4 Dame Lane was bustling! Competition winners chattered inside and outside, Corona was in free flow, platters of mini bagels floated through the crowds – but most importantly the camera phones were out!
What is usually seen as a concert faux pas, HTC and Hot Press decided to celebrate, by inviting 12 photographers armed with HTC One X smart phones to record their own personal account of the HTC Hot Press 'Most Personal Experience Gig', making use of the unbelievably high tech features that the phone offers. Did someone say 8 megapixel HD camera?!
With anticipation and excitement in the air, there was a feeling that something special is going to happen, and it certainly did. Having taken over the radio waves for most of 2011, indie Rockers Royseven took to the stage at 8.45pm, kick-starting their set with an electric performance of their single 'Every Line's the Last One', from their album You Say We Say. This was the first time that I had gotten the pleasure of seeing Royseven, who catapulted to fame last year with their No.1 hit 'We Should Be Lovers'.
Donning a giant flag and bouncing around the stage, frontman Paul Walsh was a photographer's dream, evident by the amount of photographers rolling around on the floor beneath him. This night was 'Media Adventure' as so eloquently stated by Niall Stokes editor of Hot Press in his opening speech: it was a celebration of Music, Media, Photography and the fireworks that can happen in between…