- Music
- 02 May 14
The Dublin rockers snag the coveted position with the Irish Tourist Board.
Buskers turned Hot Press cover stars, fresh off the back of the releases of their third album, The Riptide Movement have managed to bag themselves quite the honor as their track 'All Works Out' has been picked to soundtrack the latest Failté Ireland tourism campaign.
Considering the good soundtracking a Failté ad did for the local and global profile of Dublin sister duo Heathers, one can be sure this booking is set to push the Riptide Movement's worldwide recognition to a whole new level. Frankly, we here in Hot Press towers couldn't be happier for them.
The new campaign was created by DDFH&B With digital elements provided by digital agency RMG.
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Failté Ireland's previous campaigns have done tremendous good for the Irish tourist industry with the nuumber of domestic holidays increased last year by 2 per cent and also a 7 per cent increase in revenue, plus a 10 per cent uplift in bed nights. Which is all understandable enough when you consider the array of fantastic tourist attractions and beauty spots our lovely little island has to offer.
The Ad will premier on the Six One bulletin next Monday.