Mic Christopher single to be re-released on the back of Guinness ad

The late Dubliner's musical legacy lives on in the latest Guinness commerical, with 'Heyday' set to be re-released in January

Mic Christopher's 'Heyday' single is to be re-released on January 23 as a result of it soundtracking the latest Guinness TV and cinema commercial.

Says a Christopher family spokesperson: "People who weren't aware of Mic before are seeing it and going, 'That's great, where can I get the song?' Once they've heard the whole of 'Heyday', we're hoping they'll check out his Skylarkin' album which is still available."

The music for the €1.5 million Ireland-only Quarrel campaign was sourced by ex-Fat Lady Sings man Nick Kelly who's now gainfully employed by the Irish International advertising agency.

"We're delighted with the soundtrack on Quarrel," enthuses Guinness Marketing Controller Mark Ody. "It's a beautiful and uplifting song and suits the ad perfectly."

Filmed on location in Dublin, Clare and New York, the 60 second advert was directed by James Brown and stars Irish actor Michael Fassbender.

Mic Christopher passed away on November 29, 2001 after sustaining a head injury whilst on tour in Holland.

We'll have more on the 'Heyday' re-release and Mic's musical legacy in the first Hot Press of 2004, due in the shops on January 15.


Related Articles

Mic Christopher Night in Vicar Street

The Frames, The Mary Janes and friends will all perform in November

Read More

The king of queen of hearts

Bás Mic Christopher 29/9/01 - A Special tribute in Irish (and English) by Rossa O'Snodaigh

Read More

Remembering Mic Christopher

Held in the Dutch city of Groningen, this year's Eurosonic Festival brought back some painful memories for Irish attendees, The Frames. Hot Press' John Walshe followed the band to the site where Mic Christopher lost his life.

Read More

A New Heyday For Mic Christopher

The family and fans of the late singer-songwriter are delighted with the use of one of his songs for a new Guinness advert.

Read More


This album operates under its own internal logic, happens in its own dreamtime, the basic tracks being augmented with all the care and lightness of touch one would expect from musicians preparing their friend’s last will and testament

Read More

Remembering Mic

A year after Mic Christopher’s untimely death, his family and friends are celebrating his life and music with the release of his Skylarkin’ album and a star-studded gala live performance

Read More

Mic Christopher album receives posthumous release

Skylarkin' to hit the shelves on November 29, following a Frames tribute gig in Vicar St

Read More

The bloke with the hat and the eyes and the grin

The tragic death of Mic Christopher before Christmas came as a terrible blow to his many friends and fans (see letters page). Here our own Kim Porcelli recalls her memorable encounters with "an exceedingly generous soul".

Read More

Advertise With Us

For information including benefits, key facts, figures and rates for advertising with Hot Press, click below


Find us elsewhere