Asked to comment, Walsh responded: "My fellow judges are always making fun of my lack of tan, so I'm sure they'll find it very funny that I've joined the ranks of orange celebrities with the 'you've been tangoed' glow. Simon Cowell is really going to love this!"

According to Tango brand manager Adam Goodger, "People like Louis are perfect to add a bit of colour to that milk bottle complexion just in time for summer."

Walsh will appear at a Superdrug store in Newcastle to launch the promotion for which he has already posed in swimming shorts covered in orange fake tan.

A few weeks ago, Walsh's clients Jedward became the new face of carpet freshener Shake 'N' Vac.