Sporting a quiff, stubble and cigarette, Jo Calderone AKA Lady Gaga looks surprisingly realistic, although you can judge that for yourself.
It is the latest in a long line of fashion statements made by the pop phenomenon. Needless to say, no one will forget the infamous "meat dress" she wore at last year's MTV Music Awards in a hurry.
'Yoü And I' which is due out on August 23 and samples Queen's 'We Will Rock You' is the fourth single from Born This Way.