This morning, we're tickled all sorts of colours to bring you the new video from Ian Whitty and the Exchange.
One of Ireland's finest songwriting talents, the tunesmith – along with his collective – is to release his Cash Crop LP next month, and appetites will be comprehensively whetted by this first taste of what's to come.
'The Bottom Line' is the opening song of the collection – and Whitty's promise of “I’m declaring war” certainly sets a tone for the record!
Cash Crop hits shelves on November 11 – a statement on the album is below, but first, check out the awesome new video.

It took eight years for Ian to travel the roads and bear witness to the events that we find in Cash Crop. In doing so he has provided us with an album that is warm and intimate yet feels epic in its scope.

Says Ian, “Making a record is a genuinely difficult thing to do. Simply put, it’s easier to make a mess of it than to get it right. That said we are ready to walk away from this one feeling like we have captured something with a real identity, that we haven’t let any of the songs down and that we have challenged ourselves creatively in the process.”

With the intent of capturing both the energy and intimacy of live shows Cash Crop was recorded in ‘live’ spaces including One Chance Out Studios in Cork. The album was co-produced by Ian Whitty & The Exchange, Steve Fanagan and Chris Somers. It was engineered by Chris Somers and predominantly mixed by Steve Fanagan. Cash Crop was mastered at Whisper and Shout Studios, Los Angeles by Ruairi O’ Flaherty. Long-time collaborator Suzanne Power of Hazel Tree Design created the sartorial artwork for the album from Ian’s basic sketches.