The re-branded festival once known as the Itunes Festival has been renamed as Apple Music Festival to coincide with the launch of Apple Music. It will take place in London's Roundy House in September with the city playing host to the festival since 2007.

#AppleMusicFestival is coming! @Pharrell, @OneDirection, @Flo_Tweet, @Disclosure and more. http://t.co/6fVYjqZZmR pic.twitter.com/a0YyGdkMpK

— Apple Music (@AppleMusic) August 18, 2015