The music business can move pretty quickly; nobody knows this better than Ellie Goulding.
Whether the scrutiny of her love-life, or the analysis of her fashion choices, little in her ever-changing life occurs out of the spotlight.
"You have to get used to it, accept this is how it is, and stop caring. I have fun with it. You have to giggle - not take it seriously."
At the same time, the pressure of the media can cause even a level-headed character like Goulding to feel the heat.
"It was a relief when my album got to number one. And if you think about it, isn't that a horrible thing to say? I should have been delighted. It should have been a moment to savour."
Read all of this and much more in the new issue of Hot Press, hitting shops tomorrow!