The biggest ever promotion of physical bookshops held in the UK and Ireland, Books Are My Bag kicks off tomorrow and runs until Saturday, highlighting the importance of supporting our high street and independent booksellers in 2014. As part of the celebration of discovering literature the old-fashioned way, Tracey Emin has designed a collector's edition bag, available in chain and indie shops nationwide.
Backed by the likes of Bog Geldof, Lily Cole, Dr Stephen Hawkins and Nigel Slater since it started in September 2013, this week Irish author Cecelia Ahern is supporting Books Are My Bag 2014. Ahern also launches her new book, The Year I Met You', tomorrow to coincide with it. Below, she talks about the campaign.

01 Cecelia Promo Video from Conor Maloney on Vimeo.