Budweiser's Made For Music campaign is now underway. A platform designed to celebrate those who have left an indelible mark on pop culture, Made For Music follows Budweiser's hugely successful foray into music with 2012's inaugural Made In America festival and counts both Jay Z and Rihanna as ambassadors.

First up is Half Of Me, a documentary that chronicles Rihanna and several of her most hardcore fans from the UK and the United States. The 11-minute Phil Griffin-directed short film offers fascinating insights into the relationship between an artist and their fans and vice-versa. Half Of Me goes deep to show two perspectives; that of the fans and of Rihanna herself.

Watch it below.