Ariana Grande, the 24-year-old pop music sensation, is now the newest Reebok spokesmodel. The international star signed a deal with Reebok today to support a line of women’s workout, shoes and activewear clothing
Grande will be featured in various social media campaigns and marketing efforts for the next year. Reebok and Grande are on a mission to unite women around the world and to prove that diversity, the most discussed topic in the fashion industry, is beautiful.
According to Reebok, a division of Adidas, Grande inspires millions of fans around the globe with her willingness to challenge conventions. “From her lyrics to her tweets to her loyalty with her fans, she is constantly pushing women around the world to be their best selves.”
Bold. Confident. Defiant. From the styles she wears to the sweat that she drips, @ArianaGrande is constantly challenging conventions, inspiring dangerous women everywhere to be their best selves. Join us in showing some love to the newest member of the Reebok family! #ArianaxReebok #BeMoreHuman Check out the link in bio to shop Ari's look!
Both sides seem to be ecstatic for this new partnership.
Grande announced the news on Instagram to her 113 million followers with the message: “Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honoured to partner with a brand whose mission is to inspire people to be the best possible version of themselves.”
The partnership seems like a match made in heaven. The 24-year-old entertainer has a long history as a positive example that teaches younger generations that they should love their bodies and embrace their imperfections.
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